In the 1930s the Sikavica brothers build the first hotel in Baška Voda called Slavija which in 1936 on The World exhibition in London receives the recognition and gold medals for comfortness, cuisine and fine wine. The society for beautifying the town is founded in 1933, and the considerable development of tourism starts after the Adriatic road was built. Over the last twenty years Baška Voda has been the most popular tourist destination in the Middle Dalmatia, and with the new millennium also one of the best decorated tourist places on the croatian Adriatic and several years in a row Baška Voda is receiving the «Blue flower» with the golden mark, the most prestigious prize for tourism in Croatia.